"I'm 67. Every bra hurts in the same spots, so I made one that doesn't. I even sleep in it."
— Susie, Founder
It started with taking the bra off at 4pm
Every woman we've spoken to knows that moment. You walk through the door, and the first thing you do — before the coat, before the kettle — is reach behind your back and unhook. Relief. Then tomorrow you put the same thing back on.
Susie got tired of that. She'd tried what everyone tries: a softer bra, a bigger band, a sports bra, a bralette, a shelf tank, going without. Each one fixed one thing and broke another. The band still sat on her ribs. The straps still cut. The support still hung off two thin pieces of elastic.
So we stopped starting from a bra
The problem isn't the bra you picked. It's that the whole category holds your chest up from a band and two straps, which means the weight has to land somewhere small. Move the support into the garment itself and spread it across the whole thing, and the pressure points simply have nowhere to form.
That's what the Built-in Bra Comfort Tank is. No hooks. No underwire. No band around your ribs. Wide straps that lie flat instead of digging in. Padding that stays where you put it and comes out when you want it to. 80% premium nylon, 20% spandex — the blend we landed on after testing dozens, because it stretches and holds without feeling like it's gripping you.
Who it's for
Women who are done with bras but not done with wanting to look smooth under a top. Our customers wear it for errands, school pickup, work, travel, the sofa, and a good number of them sleep in it. Sizes run from S to 6XL in eight colours, because "supportive" shouldn't stop at a certain size.
How we do business
Free shipping inside the U.S. A 90-day Perfect Fit Guarantee on everything, with free size swaps, because guessing a size online is hard and that shouldn't be your problem. And a real person on the other end of Support@susies.co, Monday to Friday.
Thanks for being here.