7 Reasons Women Over 70 Swap Flat Comfy Bras for a Tank That Keeps Their Shape
The women I visit still take trouble to look nice. Then the comfy bra presses them into one low lump.
1. It’s Not Your Body. Your Bra Only Knows One Way to Give You Shape
Marjorie’s sideways test in her comfy bra: one low lump.
I go to Marjorie’s house every Tuesday to check on her husband, Walt. He had his hip done in the spring. Marjorie doesn’t need a nurse. She’s 79, she runs that house, she plays bridge on Thursdays and she does her own hair every morning.
One Tuesday she came down the stairs in a fitted grey sweater, ready for lunch with her friends. She stopped at the hall mirror and turned to the side.
“Look at that,” she said. “Uniboob. There’s just no shape going on.” She pulled at the front. “I used to have two boobs in my nice sweaters. Now it’s one, like a couple of smashed pillows.”
I told her how it works.
A pretty bra gives you shape by squeezing. A tight band goes around your ribs. A wire sits under each side. Hooks pull it all shut at the back. Those same parts are what dig into you by lunch.
A comfy bra takes those parts out, so it stops hurting. But they were the only thing giving you shape. So your shape goes out with them.
That’s the trade: pretty and sore, or comfy and flat.
Try this tonight. Put on your comfy bra and the most fitted top you own. Stand sideways to the mirror. Look from your collarbone down to your waist. If you see one low lump where your shape should be, you’ve seen what Marjorie saw, and it’s the bra doing it.
I told her some of the other ladies I see had stopped making that trade. She wanted to know how.
2. Your Shape Comes From the Whole Tank, Not a Band That Squeezes
In her comfy bra, one low lump. In the tank, her own shape stays put.
It’s called Susie’s Comfort Shaper Tank. Don’t let the name fool you. It isn’t tight like a girdle. Susie is 67, and she built it because bras hurt her too.
The tank is long and snug, from under your arms to past your waist. That whole body of soft fabric carries your weight, so no thin band has to. Two soft cups are built into the front, one for each side. And there’s no band, no wire and no hooks to dig in.
In the comfy bra, your sweater shows one low lump. In the tank, it shows two soft shapes again, and the front holds its place instead of sliding down toward your waistband by lunch.
It won’t push you up like an underwire, and it won’t give you the shape you had at 30. It’s plain, too, with no lace and no bows. It goes under your clothes, and your good sweater gets to be the pretty part.
Marjorie said what you might be thinking. “I’ve got a drawer full of shelf camis.” A shelf cami is one thin strip of elastic and two loose pads. The strip digs into your ribs, and the pads slide around. This is a full tank. The cups stay put, even in the wash, and it holds a full D+.
Marjorie didn’t believe me. She ordered one to prove me wrong.
3. You See It in the Mirror the First Time You Pull It On
Marjorie in the same grey sweater. “Well. There I am.”
The next Tuesday she was standing at the foot of the stairs when I came in. Same grey sweater.
I saw it before she said a word. Under that sweater there were two soft shapes again instead of one low lump, and the sweater hung the way a sweater should. I said, “Marjorie. Look at you.”
She turned to the side at the hall mirror, the way she had the week before. For a second she didn’t say anything. Then she said, “Well. There I am.”
Now picture yourself at your own mirror in your good sweater. You turn to the side, and there’s your shape again, with nothing pinching.
Get your own shape back under your good sweater.
Get My Comfort Tank →90-Day Guarantee · Free US Shipping · Sizes S to 6XL4. Comfy Enough to Keep On, So You Still Look Put-Together at 4 p.m.
A cardigan over the black tank. Nothing digs, nothing shows.
A pretty bra only gives you shape while it’s on. For most women I see, that’s until lunch. Then it’s unhooked and hanging on a chair, and the good sweater is back to one lump.
The tank has nothing that digs. The straps are wide, soft and flat, so they don’t cut grooves in your shoulders. There’s no band to ride up. You pull it on over your head like a T-shirt, with no reaching behind your back.
At 4 p.m. you catch yourself in a store window, and you look as put-together as you did after breakfast. Nothing has slipped, and nothing has started to hurt.
5. Smooth Under a Fitted Sweater, So the Scarf Can Come Off
The scarf went on the hook and stayed there.
A fitted knit shows everything: hook bumps, a band line across your back, a strap peeking out at the neck. So women cover up with a scarf over the front or a cardigan buttoned to the neck in July.
Marjorie had worn a scarf to bridge for three years. She told everybody it was for her neck.
The tank has none of those bumps and lines. The front is double layered, so nothing shows through, even under a light top. The wide straps lie flat on your shoulders and out of sight. There’s no band, so your back is smooth. And it’s long enough to tuck in, so it stays down when you sit and stand.
The Tuesday after that, her scarf was hanging on the coat hook by the door. It’s still there.
6. What Women Who Wear It Say: A New Shape, a Smooth Back and Nothing Riding Up
Black, burgundy and olive, under their everyday cardigans.
These are verified buyers, word for word.
“Same me, completely different shape. The support pulls everything into place. I finally feel put-together, no hooks.”
“The back bulge my old bra dug in for years? Gone. Smooth across, and I feel good from behind again.”
“I tuck the bottom into my slacks and it stays put. I spend half the day bent over in my garden and I haven’t tugged at it once. My old shelf tank was up under my arms by ten in the morning.”
A tank that rides up takes your shape with it by ten in the morning. One that stays tucked keeps your front where it was when you got dressed.
More than 50,000 women wear Susie’s now.
7. Made for the Body You Have Now, With a 90-Day Guarantee
Eight colors, sizes S to 6XL.
You don’t need a band size or a cup letter. Sizes run from S to 6XL, and the next page finds yours from your weight and bust. If you’re between sizes, take the size up. It holds a full D+. There are 8 colors, like Black, Burgundy, Olive Green and Grey.
I tell every woman who asks me about it the same thing. The day it comes, put it on under the most fitted top you own. Go to the same mirror where you did the sideways test, and turn to the side. You’ll know in one look.
Every order comes with our 90-Day Guarantee. So you don’t have to take my word for any of this. Take the mirror’s.
How You Look in a Bra vs. How You Look in the Tank
| In a bra | In the tank | |
|---|---|---|
| From the front | A pinched line at the band, or one flat front | Two soft shapes and a smooth front |
| From the side | One low lump | A front that holds its place |
| Under your good sweater | Hook bumps and a strap at the neck | Nothing showing through, front or back |
| At 4 p.m. | Unhooked, or hidden under a scarf | Still on, still put-together |
Questions Women Ask Before They Switch
Will it make me look flat like my comfy bra?
Will it hold a full bust? Will it push me up?
What size do I get?
You don’t have to pick comfy or your shape anymore.
The button below takes you to Susie’s page. You’ll see it’s the Comfort Shaper Tank, the one you forget you’re wearing. That’s the comfy half. You already know the other half: turn sideways in your good sweater. It’s in Susie’s Early Black Friday Sale right now, and it’s Buy 2 Get 1 Free, so you have one to wear, one in the wash and one saved for your good sweater.
Get My Comfort Tank →Buy 2 Get 1 Free · Free US Shipping · 90-Day Guarantee · Sizes S to 6XL
Comfy or pretty. That has been my whole life since 70. The pretty ones are in the drawer by noon and the comfy ones give me the uniboob. Did the sideways mirror thing last night in my comfy bra and oh my. That’s the bra alright
isn’t this just a shelf cami? I have 6 of those and the pads float all over the place
Norma I had the same drawer. This one is a whole long tank, not a strip of elastic, and the cups stay right where they belong. Mine has been through the wash a dozen times and still looks the same. I’m 76
38DD and 82 years old. Every non wired bra I ever bought was ugly and still didn’t hold me. Does this really work on a big bust or just on the ladies in the pictures
Hi Bev! It holds a full D+. The cups are built into the front, the straps are wide, and the long, snug body of the tank shares the weight. There’s no band and no hooks. Every order comes with our 90-Day Guarantee.
Honestly at 84 who is even looking at me
Joan I said the same thing. Then I put it on and I was looking at me! It’s for us
My husband of 52 years doesn’t notice a haircut. Second day in the black one he asked if my sweater was new. It’s from 2019. I didn’t tell him
how do you know what size? I haven’t known my bra size in 10 years
Maxine you don’t need it. The page asks your weight and bust and tells you. If you’re in between go up one. I did and it fit just right
My daughter is the one who tells me the truth. Last spring it was “Mom, that sweater used to look better on you.” Saturday she said “ok THAT looks nice.” I’ll take it
I had a silky blue blouse from my granddaughters graduation that I never wore again because every bra showed through. Wore it to my doctor’s visit Tuesday with the grey tank under it. Smooth as anything
Does it come in a dark color? I don’t want anything beige under my good sweaters
Gloria I got the burgundy and the black. No beige anywhere, thank goodness